Description Description Description Description Description Description Description Description DescriptionDescription Description Description.

Book a call
Excellent 4.9 out of 5

Hi! I’m Arden.
Founder of the Company and Head of Copy and Content Writing.

“Arden is a true professional and master of his craft.”

Alex Tachov, Founder, Poise

Trusted by listed brands
TAKE 30 SECONDS, TAKE A PEEK AT OPPORTUNITY

Get Your Free Copy Demo Fit For Your Brand

Read More

Why the biggest brands invest big money in their copy...

About Content/Copywriting

Decisions are made every second of every day. The ability to harness the outcomes of each decision with written text is not an easy feat to accomplish. However; properly crafted copywriting has the potential to wield a power of influence. Business owners and big brands are always looking to harness this technique by asking themselves questions like...
‍
“How do we get more people to use our service?”
‍
There's a secret that comes from the technique of maintaining a state of emotional involvement with writing. We are happy to share how we practice this technique in our work...

Read More

Here are some strategies to help

Crafting valuable copy goes beyond simply using impressive vocabulary to impress random prospects.
Mastering the art of copywriting is essential to remain competitive in a world where our prospects' attention spans continue to dwindle.
Copywriting involves selecting the most appropriate words for each situation to communicate your message efficiently. By leveraging the power of language, you can express your intentions effectively within the limited timeframe that is your prospects diminishing attention span.
Storytelling
Attention
Concise
Understand
Urgency
Content/copy Writing

Use storytelling techniques

Storytelling is a powerful tool to captivate readers and forge an emotional connection. Craft narratives that align with your brand and evoke the desired emotions. Compelling stories can make your copy more memorable and engaging, as this component is so crucial to creating successful copywriting.
Bonus Value
Content/copy writing

Capture Attention

Begin your copy with a compelling hook that immediately captures the reader's interest. This could be an intriguing question, a bold statement, or a relatable anecdote that resonates with your target audience. Imagine you're an average consumer with an email inbox of over 4,000 plus unread emails, learn how to find a way to disrupt a busy environment such as that." to Capture attention
Bonus Value
94%
blablablablabla
87%
blablablablabla
$5000
blablablablabla
87%
blablablablabla
content/copy writing

Be Concise and Focused

Given the limited attention span of your audience, avoid unnecessary fluff and get straight to the point. Use clear and concise sentences that convey your message succinctly. Break up long paragraphs into shorter, easily digestible chunks to enhance readability. There is such thing as too much writing.
Bonus Value

8 Seconds

Average attention span of a human today

9 Seconds

Average attention span of a goldfish

Content/copy writing

Sense of Understanding

Research your target audience thoroughly to gain insights into their needs, desires, pain points and what the easiest path to their solution looks like. Tailor your copy to address their specific concerns and aspirations. Use language that resonates with them, proving that you understand their unique challenges. The more you know about a prospects problem, the easier it is to solve.
Bonus Value
content/copy writing

Build a Sense of Urgency

Encourage immediate action by instilling a sense of urgency in your copy. Limited-time offers, exclusive deals, or time-limited bonuses can motivate readers to take immediate action, increasing engagement and conversions. Find the sweet spot between being too passive and too pushy and discover what's just right.
Bonus Value
With Urgency:
Having set a time frame, encouraging customer engagement
Makes the customer feel prioritized and motivated to branch out your services
Presents the good value and worth that your company provides
...
...
...
bonus value:

“What are some strategies we can use to improve our conversion rates”

Lets analyze the big question with some bonus value.

Read More
Bonus value

Unlock the ability to create an environment perfect for a compelling story and relatability.
 
The action of clicking an ad, filling out a form or converting happens when copy has brought their pain to the surface. Once this has happened, a prospect has begun to think about the problems that are causing them grief and to then consider your solution to fix it.
‍
When movies can make a viewer laugh and or cry they’ve managed to evoke viewer emotions perfectly.

Imagine one of your favourite movies. You may of cried happy or sad tears, laughed and or felt thrilled. Now how many times have you watched this movie? Likely if it’s more than once it’s because you’ve related with something within the film enough to then want more and to go back and re-watch and re-experience.
‍
That’s the power of the film industry providing an experience consumers can’t get enough of.

Box office revenue numbers hitting tens of millions within weeks and continually afterwards. How do movie productions accomplish such feats?

About Content Writing

Well, it starts with a written script.
The backbone of this trillion dollar industry is writing.
Create an environment where your audience can follow a story in their head, relate it to their past experiences, and engage in the emotions that their problems cause.
Evoke emotions  by telling the right story designed for your specific target audience to bring their pains to the surface.
Then, and only then, will more prospects begin looking your way to have their problems solved by you and you alone.

PUT A BUTTON IN THIS OPEN SPACE: If you would like to...
design a movie script tailored to your target audience,

Start here.

Get started with lofty copy

By now, you should be well on your way to converting more prospects into customers.

Your forms could be receiving more leads, and your email conversions increasing.

However, if you find that those areas still could use some improvement, it may be worth your time to at least get a free free demo.

Let's see if you're a fit to be put you on the right path to successfully influencing the decision-making process and driving the results you seek.

Benefit 1
benefit 2
benefit 3

Not yet sure if copy is what you’re looking for? 

Why not try a visual approach with social media captivation and graphic design? Learn more about applying similar tactics but to a whole different sphere of influence below.

Connect With Us Today!

Send us your information and we will get back to you as soon as we can!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Services
CopywritingWebsite DesignGraphic Design/ Social Media
‍
Roles
About usHiring
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Lofty Innovations. All rights reserved